Appraiser marketing tips for Saturday, March 8, 2008
Appraiser marketing tips for Tuesday, October 9, 2007
Appraiser marketing under the Home Valuation Code of Conduct
The new Home Valuation Code of Conduct represents a drastic change in some appraisers' business models. Have you been marketing your services primarily to mortgage brokers? That's going to dry up soon. What do you do in response?
Network. Utilize communities like Myspace, Facebook and Active Rain to make referral sources and potential clients aware of you. Think of networks like these as huge opt-in advertising vehicles. Develop a personality and message and use these venues to get your company name and brand in front of the people who want to know about it. And it's never been a better time to join an appraisal organization. there certainly are a lot of them to choose from.
Network. Utilize communities like Myspace, Facebook and Active Rain to make referral sources and potential clients aware of you. Think of networks like these as huge opt-in advertising vehicles. Develop a personality and message and use these venues to get your company name and brand in front of the people who want to know about it. And it's never been a better time to join an appraisal organization. there certainly are a lot of them to choose from.
Labels: Social Networking
Appraiser marketing tips for Tuesday, October 9, 2007
Learn About Social Networking Sites
Many appraisers - many business people from all walks of life - are using the free opportunities presented by social networking sites on the Internet to reach prospective buyers and sellers. These resources are worth looking into for one very good reason: Increasingly, your clients and referral partners are using them. Go where they are! Here is an introduction to social networking sites in "tour" form from About.com.
Labels: Social Networking
