Appraiser marketing tips for Friday, October 12, 2007
Change Your E-mail Autoresponder
Autoresponders are those automatic replies you send when someone e-mails your primary business e-mail address or when someone fills out a contact form on your website. You should use every contact with a prospect to build value, and that includes autoresponders. Some advice on how to use autoresponders as a powerful marketing tool:
1. This is your first and maybe last chance to talk to your prospect. State your company's value proposition clearly and succinctly. "Thanks for your e-mail, I'll get back to you" doesn't do that.
2. Offer a way to contact you immediately. Or at least someone in your office. Give your cell number or the number of someone human in the office.
3. You're serving other clients. I don't care if that's what you're really doing, telling your e-mailer you're out in the field or taking care of other clients gives a better impression than "we're away from the office and can't respond right now." Are you at the movies because you don't have any clients?
1. This is your first and maybe last chance to talk to your prospect. State your company's value proposition clearly and succinctly. "Thanks for your e-mail, I'll get back to you" doesn't do that.
2. Offer a way to contact you immediately. Or at least someone in your office. Give your cell number or the number of someone human in the office.
3. You're serving other clients. I don't care if that's what you're really doing, telling your e-mailer you're out in the field or taking care of other clients gives a better impression than "we're away from the office and can't respond right now." Are you at the movies because you don't have any clients?
Labels: E-mail Marketing, Selling Yourself
