The best choice for Internet marketing for appraisers

The new Home Valuation Code of Conduct represents a drastic change in some appraisers' business models. Have you been marketing your services primarily to mortgage brokers? That's going to dry up soon. What do you do in response?

A lot of people that haven't been involved in choosing appraisers before are going to be doing it soon, and many will start with Google and Yahoo. Many will alight on the first result under "YYYY County appraiser," but many more will do their research more thoroughly. You want both types to choose you. How do you do it?

One way is to ensure your new clients can find you. Your website content must be unique, relevant, coherent (that is, not a bunch of spam keywords) and accessible from the major search engines. Achieving search engine success is complicated -- by design, so it's harder to "game the system." Google and Yahoo and other search engines are looking for sites that other high-traffic, relevant, trustworthy sites link to. They're looking for sites associated with relevant copy, both on the sites themselves and in articles and blog entries elsewhere. High-touch, professionally managed link exchanges and outstanding website copy are musts.

Labels: Website Copy