Appraiser marketing tips for Saturday, March 8, 2008
Appraiser marketing under the Home Valuation Code of Conduct
The new Home Valuation Code of Conduct represents a drastic change in some appraisers' business models. Have you been marketing your services primarily to mortgage brokers? That's going to dry up soon. What do you do in response?
Network. Utilize communities like Myspace, Facebook and Active Rain to make referral sources and potential clients aware of you. Think of networks like these as huge opt-in advertising vehicles. Develop a personality and message and use these venues to get your company name and brand in front of the people who want to know about it. And it's never been a better time to join an appraisal organization. there certainly are a lot of them to choose from.
Network. Utilize communities like Myspace, Facebook and Active Rain to make referral sources and potential clients aware of you. Think of networks like these as huge opt-in advertising vehicles. Develop a personality and message and use these venues to get your company name and brand in front of the people who want to know about it. And it's never been a better time to join an appraisal organization. there certainly are a lot of them to choose from.
Labels: Social Networking
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